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Ford F-150 Tremor
Old 06-27-2013, 03:06 PM   #1
04COBRA408
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Default Ford F-150 Tremor





thoughts??? I like the look

http://www.cnbc.com/id/100849583

Hoping to take advantage of a booming pickup market, Ford is rolling out a new version of its popular F-Series truck. The Ford F-150 Tremor is a regular cab pickup with a short wheel base that will feature a smaller but more powerful engine as the company pushes fuel efficiency in trucks.

"This truck is all about introducing another derivative to our truck buyers. A smaller wheel base, regular-cab version with an EcoBoost engine providing performance and a little bit of fun," said Joe Hinrichs, president of Ford of the Americas.
Full-Size Pick-Up Market Share
(Year-to-Date)
Ford F-Series 39.4%
Chevy/GMC 35.5%
Dodge Ram 18.5%
Toyota Tundra 5.5%

Source: AutodataThe Tremor will roll into showrooms this fall. Officially, Ford is not giving pricing, but those familiar with the plans say the Tremor is likely to have a sticker price between $23,000 and $27,000.

Pushing Fuel Efficiency

The pickup will come with a 3.5-liter EcoBoost engine, essentially giving drivers the performance of an 8-cylinder engine in a smaller, more fuel-efficient engine. Ford has found better mileage is driving more truck owners to replace their existing pickups.

(Read More: 'Most American' Automaker Is American Again)


"The fuel economy you get today compared to the one that is 11 years old, the business equation says you should buy one now," said Hinrichs.

More than 40 percent of the F-Series trucks that Ford sells are now coming with EcoBoost engines.

(Read More: Pickups Power May Auto Sales, Strongest in 6 Years)


Better mileage will also be an area of marketing battles between Ford and its chief rivals in pickups. Both General Motors and Chrysler have new pickups headed to showrooms in the months to come, and both automakers will tout better fuel efficiency for their trucks.

Growing Profit Margins with Trucks

The combination of greater demand for trucks and Ford's lead in full-size pickups is helping the automaker post record profit margins in North America. Several analysts estimate Ford makes an average profit of $10,000 on every F-Series truck it sells. A lot of that is driven by Ford selling a more high-end F-Series with more luxury features.

Ford In many ways, Ford, GM and Chrysler are in the sweet spot of the market with pent-up demand for new trucks and a recovery in the housing market driving sales and allowing the automakers from having to raise incentives on pickups.

(Read More: Chevy Gets in Luxury Pickup Race With Silverado)

"We're seeing very strong demand which is helping keep prices in a good spot for the market," said Hinrichs.

—By CNBC's Phil LeBeau. Follow him on Twitter @LeBeauCarNews.
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Old 06-27-2013, 07:47 PM   #2
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Hmm new lightning replacement
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Old 06-27-2013, 08:33 PM   #3
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I love ford...
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Old 06-27-2013, 08:42 PM   #4
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new ranger replacement, would consider for new work vehicle but i need more room.
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Old 06-28-2013, 10:32 AM   #5
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Hmm.. I keep saying I should sell my DD s10 for a newer truck......
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Old 06-28-2013, 11:24 AM   #6
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Quote:
Originally Posted by Macher View Post
new ranger replacement, would consider for new work vehicle but i need more room.
ya I like it!
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Old 06-29-2013, 01:36 AM   #7
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They keep talking better fuel economy but I didn't see any numbers.......good looking truck.
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Old 06-29-2013, 11:53 AM   #8
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I think it looks good but it really doesnt have anything special in my opinion.
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Old 07-07-2013, 12:34 AM   #9
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A buddy of mine had those trucks built at the pilot facility in Allen Park a week before they were introduced to the public.
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Old 05-19-2015, 10:03 AM   #10
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Yeah baby!

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